Money Leak
Observed contribution loss
Discovery Kit
Operating intelligence for ecommerce
Know what is costing your business money — and what to do next.
Pelro turns commerce data into clear profitability, inventory and operating decisions, so operators can focus on the few things that actually deserve attention.
₹0 scan · No card required · Secure workspace
Example Pelro analysisNot a savings guarantee
₹3,383
Inventory
₹2.38L
Inventory capital exposed
~14 months cover
Today
3 things need attention
01Loss-making SKU
02Excess inventory
03Margin pressure
Do this first
Pause additional spend on the loss-making SKU and review its economics.
Contribution loss, inventory capital and margin pressure stay labeled separately. They are not summed into one savings figure.
The operating problem
You already have the orders. You still need the next decision.
Pelro reads imported commerce economics and ranks the financial issues that deserve attention — without inventing a combined savings total.
Too many numbers, too little judgment
Revenue, ads, stock and costs sit in different reports. None of them rank what deserves attention first.
Profit looks fine until costs are complete
A growing SKU can still lose contribution when COGS, ads, shipping and fees are read together.
Cash sits unlabeled in inventory
Slow and excess stock can trap capital without being treated as expected loss — or as a silent ₹0.
Action arrives after the money has moved
Teams see what changed last week. They still need a short list of what to do today.
What Pelro ranks
Decisions first. Evidence stays beside them.
Money Leak
Observed contribution loss on a loss-making SKU
Inventory capital
Cash exposed in excess cover — invested, not lost
Margin pressure
Incomplete costs limit the conclusion
Today
Three verified issues. Nothing is summed into fake savings.
Example analysis. Labels stay distinct. Mixed impacts are not added together.
Product preview
Founder Operating Brief. Then Today. Then the evidence.
The live workspace is a ranked operating view — not a wall of equally loud KPI cards. Figures below are an example analysis.
Founder operating brief
Today — what needs attention
Example Pelro analysis from imported commerce. Labels stay separate.
Today
3 things need attention
01
Loss-making SKU
Observed contribution loss · Discovery Kit
02
Excess inventory
Inventory capital exposed · ~14 months cover
03
Margin pressure
Incomplete costs limit the conclusion
Profitability
Observed contribution loss
₹3,383
Discovery Kit · not a combined savings total
Inventory capital
Inventory capital exposed
₹2.38L
~14 months cover · invested, not lost
Do this first
Pause additional spend on the loss-making SKU and review its economics.
Inside Pelro
The intelligence operators actually run the business on.
Pelro is the product. Business Scan is how a founder first sees it — not a separate engine.
01
Money Leak Engine
Find financial issues that deserve attention — contribution loss, cost gaps and inventory capital, each labeled on its own terms.
- Observed contribution loss
- Potential cost gaps
- Inventory capital exposed
02
True Profitability
Understand contribution after imported variable costs. Incomplete costs limit conclusions instead of filling gaps with ₹0.
- Contribution after known costs
- Loss-making SKUs
- Margin pressure without fake ₹ loss
03
Inventory Capital
See where cash is tied in stock. Slow and excess units are invested capital — not expected loss.
- Tracked inventory capital
- Slow and excess cover
- Stockout concerns, not every status as an emergency
04
Today
Prioritize only the few actions that matter. At most three verified issues. Nothing is manufactured to fill the page.
- Ranked operating issues
- Do this first
- Evidence stays secondary
05
Action and outcome
Take the recommended action, then observe what changed. Playbook, scenario and outcome stay inside Pelro — they are not a second product.
- Action Playbook
- Scenario Engine
- Decision outcome tracking
How Pelro works
Import. Rank. Act.
Your store, ads and warehouse tools stay where work happens. Pelro is the operating layer that tells you what deserves attention next.
01
Import commerce into a secure workspace
CSV is the supported path. Orders, known costs and on-hand units stay inside an authenticated account.
No anonymous public upload.
02
Pelro ranks what needs attention
Money Leak, profitability and inventory capital feed Today. At most three verified issues. Mixed impacts stay labeled.
Zero issues is a valid result.
03
Act, then observe what changed
Open the playbook, test a scenario where the math allows it, and keep the outcome beside the original recommendation.
Decision, evidence and follow-through stay connected.
Free Pelro Business Scan
See the financial issues that deserve attention.
The scan is how a founder first enters Pelro. It is ₹0, not a subscription, and not a second analytics engine. Create a secure account, import a commerce CSV, then open Today.
- True contribution after known costs
- Loss-making SKUs and margin pressure
- Inventory capital needing attention
- The few issues that deserve action first
Uploaded data is used to analyze the business. Findings depend on available data. Incomplete costs limit conclusions. Pelro does not promise guaranteed savings.
Secure account first
₹0
No card required
Run free business scanCSV import happens inside Pelro after signup. There is no public file upload.
Data path
CSV is live. Direct connections come later.
Pelro does not advertise connectors that are not available. Import a commerce CSV to activate live economics.
Available now
Commerce CSV
The live path. Import orders, known costs and on-hand units into a secure workspace.
Coming soon
Storefront
Shopify
Media
Advertising sources
Delivery
Logistics sources
Commerce ops
Marketplace and payment sources
The operator voice
Trust the recommendation because you can see the reason.
Pelro does not ask founders to trust a black box. Ranked issues stay beside the evidence that supports them.
Observed impact
Contribution loss and inventory capital stay labeled separately
Evidence
Ranked issues sit next to the data that supports them
Coverage
Incomplete costs limit conclusions instead of filling gaps
Control
Workspace roles keep business access protected
Operator note
“Show me the decision first. I can inspect the supporting data after.”
D2C founder perspective
Decision clarityOperator note
“Margin, stock and contribution should live in one operating view — not three separate reports.”
Operator perspective
Connected contextOperator note
“Every ranked issue should explain the commercial impact and the next action it recommends.”
Finance perspective
Commercial impactOperator note
“The most valuable dashboard is the one that makes today’s priorities impossible to miss.”
Founder perspective
FocusOperator note
“Inventory and margin intelligence matter when they arrive early enough to change the next decision.”
Growth perspective
TimingOperator note
“A premium product should reduce operating noise, not add another place for the team to check.”
Team perspective
SimplicityOperator note
“Show me the decision first. I can inspect the supporting data after.”
D2C founder perspective
Decision clarityOperator note
“Margin, stock and contribution should live in one operating view — not three separate reports.”
Operator perspective
Connected contextOperator note
“Every ranked issue should explain the commercial impact and the next action it recommends.”
Finance perspective
Commercial impactOperator note
“The most valuable dashboard is the one that makes today’s priorities impossible to miss.”
Founder perspective
FocusOperator note
“Inventory and margin intelligence matter when they arrive early enough to change the next decision.”
Growth perspective
TimingOperator note
“A premium product should reduce operating noise, not add another place for the team to check.”
Team perspective
SimplicityOperator note
“A premium product should reduce operating noise, not add another place for the team to check.”
Team perspective
SimplicityOperator note
“Inventory and margin intelligence matter when they arrive early enough to change the next decision.”
Growth perspective
TimingOperator note
“The most valuable dashboard is the one that makes today’s priorities impossible to miss.”
Founder perspective
FocusOperator note
“Every ranked issue should explain the commercial impact and the next action it recommends.”
Finance perspective
Commercial impactOperator note
“Margin, stock and contribution should live in one operating view — not three separate reports.”
Operator perspective
Connected contextOperator note
“Show me the decision first. I can inspect the supporting data after.”
D2C founder perspective
Decision clarityOperator note
“A premium product should reduce operating noise, not add another place for the team to check.”
Team perspective
SimplicityOperator note
“Inventory and margin intelligence matter when they arrive early enough to change the next decision.”
Growth perspective
TimingOperator note
“The most valuable dashboard is the one that makes today’s priorities impossible to miss.”
Founder perspective
FocusOperator note
“Every ranked issue should explain the commercial impact and the next action it recommends.”
Finance perspective
Commercial impactOperator note
“Margin, stock and contribution should live in one operating view — not three separate reports.”
Operator perspective
Connected contextOperator note
“Show me the decision first. I can inspect the supporting data after.”
D2C founder perspective
Decision clarityThese are product-shaping operator perspectives, not attributed customer testimonials. Verified customer reviews can be added here as they become available.
Founder profileBuilding Pelro
VK
Founder & Product Builder
Viraj Khandare
Building intelligence that makes the next decision obvious.
Founder-led by design
A product vision built around operating clarity.
Viraj Khandare is the founder and product builder behind Pelro, shaping a unified decision-intelligence platform for modern D2C brands.
He leads the product strategy, experience design and operating vision with one central objective: transform fragmented commerce signals into clear, commercially relevant actions that founders and teams can understand immediately.
His approach combines disciplined product thinking with the daily realities of growing brands — margin pressure, inventory capital and the few actions that matter each day. Pelro is being built as the focused operating layer that connects those decisions.
- Product direction
- Decision intelligence
- Mission
- Make the next move clear
- Approach
- Founder-led systems
The long-term ambition is simple: give every ambitious D2C operator a calmer, faster and more intelligent way to run the business.
Explore the product→Access
Start with a free scan. Continue in Pelro.
Paid plans keep the same core intelligence and differ by monthly order volume. Purchase is available at launch.
Free Pelro Business Scan
₹0
Not a subscription. Secure signup, CSV import, then Today.
Start
₹699/mo
Up to 150 orders/month
- True Profitability
- Money Leak Engine
- Today / prioritized actions
- Inventory Capital Intelligence
Available at launch
Growth
Most Popular₹1,999/mo
Up to 750 orders/month
- True Profitability
- Money Leak Engine
- Today / prioritized actions
- Inventory Capital Intelligence
Available at launch
Pro
₹4,499/mo
Up to 2,500 orders/month
- True Profitability
- Money Leak Engine
- Today / prioritized actions
- Inventory Capital Intelligence
Available at launch
Scale
₹8,999/mo
Up to 7,500 orders/month
- True Profitability
- Money Leak Engine
- Today / prioritized actions
- Inventory Capital Intelligence
Available at launch
Enterprise
₹15,000+/mo
For businesses above Scale volume or requiring a custom commercial setup.
Questions
What a careful founder should ask first.
Clear answers about what Pelro can verify, what it will not claim, and how data stays inside a workspace.
Secure workspace
The free scan is one dedicated way in. Details are in the Business Scan section above.
See the Business Scan →Where imported data supports it, Pelro can surface true contribution profitability, loss-making SKUs, margin pressure, inventory capital needing attention, and at most three ranked issues on Today — each labeled separately.
Shopify and analytics tools report what happened inside their own channel. Pelro ranks actions from imported commerce data across contribution, margin and inventory capital. It is not a live Shopify connection.
The scan is ₹0 acquisition, not a subscription. Create a secure account, import a commerce CSV inside Pelro, then enter Today. There is no anonymous public upload.
Commerce CSV is the supported import path. Shopify, advertising, logistics, marketplace and payment connectors are coming soon and are not advertised as live.
A scan with zero credible issues is still valid. Pelro will not manufacture problems. You still see useful profitability and inventory context from the available data.
Accounts use authenticated sessions, protected workspace access and role-based team controls. Uploaded data is used to analyze the business. Findings depend on available data, and incomplete costs limit conclusions.
Continue in Pelro
Keep the operating brief in front of the next decision.
After the scan, Pelro remains the workspace for profitability, inventory capital and the few actions that matter as new data arrives.
Explore Pelro